IDE are a market leader for equipment sales, rentals & servicing in the fields of foundation, bored piles, diaphragm walls, micropiles, soil consolidation, jet-grouting, geothermal walls and water wells.
Rysen were approached by IDE to optimise their online presence via a new website. The key objectives of the new website were to:
- Increase online awareness by allowing customers to find out all there is to know about IDE, it’s services, product offerings, news updates and suppliers.
- Facilitate turning an interested prospect into a hot lead as a direct result of the products and services displayed on the website.
- Increase the number of leads accumulated through the website.
Rysen were able to exceed all of IDE’s objectives and KPI’s by providing a responsive website built on WordPress CMS. Having an easy to use CMS along side a timeless design allows IDE to scale the website as new products or services are added.