Rysen has been delivering award-winning digital solutions to Australian and international businesses for over 12 years. User experience strategies and tools are a key part of Rysen's methodology. Three tools in particular have helped add significant value to projects and clients. These UX tools are Empathy Maps, User Journey Maps and MVP Maps.
An empathy map is a collaborative empathy tool used to gain deeper insight into customers and target audiences. It maps what the customer is 'seeing', 'hearing', 'thinking & feeling', their pains and their gains.
A user journey map is a collaborative strategic tool that helps to visualise the process a user goes through to achieve a specific goal. It maps the customer's 'activities', 'emotions', 'pain points' and 'opportunities'.
A 'minimum viable product' map is a collaborative planning tool used to define a minimal but viable set of features that delivers value to a customer. It's a two-dimensional map that prioritises features across the vision of the project.
“Creating a gravitational customer experience is paramount to Mortgage House. Rysen has been an exceptional partner in helping to deliver this experience. Starting with revolutionising our website, we are extending this ethos with Rysen across all aspects of our business to ensure that we continue to be the envy of our competitors."
Ken Sayer CEO, Mortgage House
Established in 2006, Rysen is an award-winning digital agency specialising in user experience, strategic design and development of websites, e-commerce, apps, social and digital marketing solutions.