e-Commerce Website

Big Brown Box is a major Australian pure-play online appliance retailer. Rysen redesigned the eCommerce website with an engaging design unique to the brand’s identity, as well as to maximise conversions.


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Project Overview

Information architecture and usability development were undertaken to construct a blueprint for the complex website, that accommodated their design and technical needs.
Since Rysen’s redesign, online transactions increased 69% with monthly turnover in the $millions.
The website was awarded the inaugural Online Retail Industry Award (ORIA) for Best Website Design.
The Big Brown Box business was successfully sold in late 2011.