Fantastic Furniture approached us at a time when they were battling a stigma. Even though Fantastic was one Australia’s best ‘value for money’ companies, the poor brand perception was difficult to shake. Through close collaboration over a number of years, we’ve been able to assist with the evolution of the brand. The reinvigorated Fantastic Furniture brand allowed the company to reach new heights and pave the way for a successful takeover.
Fantastic Furniture engaged Rysen to transform their dated and limited website into a modern, fully functioning eCommerce website. Every element of the project was focused on drastically improving the customer experience which resulted in all KPIs being surpassed.
HTML5 and static jpgs were created for numerous campaigns to assist with the promotion of products, competitions and sale periods.
For years Fantastic Furniture catalogues had been used as the primary source of marketing. The previous catalogue design was dated and in desperate need of an update. Rysen were engaged to update the look and feel of the monthly catalogue and create a template which Fantastic could use to populate future catalogues in-house.