Key insights from Hyundai’s Global Lead Creative at Vivid Ideas

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Last night Hyundai’s Global Creative Design Manager, Casey Hyun, delivered a keynote presentation at Vivid Ideas, hosted by Rysen. He shared his unique personal journey and Hyundai’s amazing brand story.

 

Below are some key insights from the presentation:

 

Key insights

As an organisation expands to become a global brand, a definitive vision and a consistent brand identity become crucial to its growth.

 

On Hyundai’s 2.0 design philosophy: Offering premium experiences and values that connects with customers emotionally. Developing styling inspired by and coexisting with nature.

 

Casey has led the design of Hyundai’s flagship Genesis, Sonata, i20 and many more. However his proudest design to date is the humble hubcap on the iLoad van – his very first project at Hyundai.

 

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