In a digital world, OPSM saw the importance of having a high converting, informative landing page on their website. OPSM asked Rysen to create this.
OPSM asked Rysen to create a flexible, modular landing page template which can be easily updated by their team. Rysen’s challenge was to make this landing page immersive and engaging for the customer, whilst ensuring that it can still be modular and adaptable where sections can be switched on and off as they wish.
Through extensive user research, as well as competitor and industry research, Rysen was able to identify key insights and opportunities for the new OPSM landing page template. It was imperative the landing page template was responsive and optimised for mobile devices due to the surge in consumers using mobile. Key opportunities which Rysen implemented include:
- Sub-navigation which anchors the consumer down to content.
- Call to action sitting above the fold on mobile.
- Image carousel with a clear call to action on the image to encourage click-throughs.
- Simple text and image grid layout for easy reading.